Design

The Importance of Great Web Design

As you are all aware, it is now 2019! I am sure you all have some sort of idea that a company's website can either have a positive or negative impact on their business. But just how important is a website? 

We like to think of a website as a company's digital office. Would you want your office to look and feel like it was built in 1990? Would you want it to be filled with raggedy old furniture, or have stains on the carpet? Or would you want it to be modern, sleek, beautiful, and feel like it was built in 2019? I can bet that all of your answers were the latter to that question :)

Not only can a world-class modern website increase a company's credibility, but it can also increase customer acquisition. 

In this article, I will fill you in on some jaw dropping stats that will paint a picture of just how important it is. 


  • 75% of users admit to making judgements about a company's credibility based on their website's design, according to a Stanford web credibility research project.

  • It takes just 50 milliseconds for users to form an opinion about your website, This determines whether they will stay or they will leave.

  • A study found that 94% of negative website feedback was design related.

  • 85% of users think that a company's website should be as good or better when viewed on mobile.

  • 38% of users will stop engaging with a website if the content or layout are unattractive.

  • 88% of online consumers are less likely to return to a website after a bad experience.

  • 47% of users expect a maximum of 2 seconds loading time for the average website.

  • 70% of small business websites lack a call to action (CTA) on their homepage.

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