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The Latest App Store Guidelines: What You Need to Know

Gary Pasqualicchio

Mar 22 2024 · 1 min read

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Apple regularly makes updates to its App Store Guidelines for review of new app submissions. We've thoroughly analyzed the latest round of changes to identify what you need to know before submitting your new app for review.

1) State Clear Functionality


Apps that include any hidden, dormant, or undocumented features are in grounds to be blocked from the App Store.


2) Approval Needed for Cross-Platform Elements


Developers cannot include names, icons, or images of other mobile platforms/marketplaces unless there is approved functionality.


3) Login Service Must be Secure


Login services cannot collect interactions with the app for advertising purposes without consent.


4) Don't Compile User Data from Secondary Sources


Apps that collect personal information from any source that isn't the user and with their consent is not permitted.


5) Remain compliant with VPN & MDM


Apps that don't comply with existing guidelines around VPN and MDM use will be blocked from installing via alternative distribution.

Article last updated: Mar 22 2024

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