Tips to Attract Customers & Increase Retention to Your Product

Check out these key ways to increase customer retention and attraction to your new website or mobile app using examples from our own portfolio companies and clients. 

Personalization:

Our Day is a digital matchmaking service for wedding vendors and couples. Couples have a personalized dashboard where they can match with vendors, manage a to-do list, manage their budget, and compare quotes. Vendors also have personalized services where they can submit proposals and connect with customers. The personalized approach enhances satisfaction for both vendors and couples looking to get married.

High-Quality Content:

PitchLogic’s website includes a blog section that showcases high-quality, valuable content. Through blog posts, articles, and other forms of content, PitchLogic addresses the pain points and questions of their target audience. They provide valuable solutions, insights, and expertise related to their industry or niche. By curating relevant and informative content, PitchLogic aims to engage their audience, establish thought leadership, and provide value to their visitors.

Gamification:

TopCourt’s “Achievements earned” feature exemplifies the effectiveness of gamification. By incorporating challenges, badges, rewards, and leaderboards, TopCourt engages users and encourages their return. This interactive and enjoyable experience motivates users to continue their learning journey and increases user retention.

Loyalty Programs:

Unitifi’s annual/monthly pricing plan and discount feature exemplify a loyalty program that rewards customer engagement. By offering exclusive discounts and tiered membership levels for more than 10 members, Unitifi fosters customer loyalty and encourages repeat visits. These incentives create value, appreciation, and exclusivity, driving long-term engagement and customer retention.

Streamlined Checkout Process:

Own Your Golf Game enhances customer retention and attraction with a streamlined checkout process. At their checkout page, they have minimized steps and distractions ensuring quick and hassle-free purchases. Offering various payment options adds convenience while prioritizing security instills customer confidence. This user-friendly approach fosters loyalty and attracts new customers, establishing Own Your Golf Game as a trusted destination for golf enthusiasts.

Social Proof and Reviews:

IHotel’s “Reviews from TripAdvisor” section exemplifies the practice of showcasing customer testimonials, ratings, and reviews to establish social proof. By prominently featuring positive feedback from guests on their website, IHotel builds trust, attracts new customers, and strengthens loyalty among existing ones.

Excellent Customer Support:

Givefinity excels in customer retention and attraction by providing exceptional customer support through various channels, including a contact form and their active presence on social media platforms. Their responsive assistance addresses user inquiries and concerns effectively, while the comprehensive FAQ section in their help center offers self-help solutions.